Uber is partnering with Yext, a New York-based startup that specializes in location data for businesses, to help online shoppers book rides to their favorite store or restaurant. The partnership will also allow corporations to serve up marketing material and ads to consumers on Uber’s platform. Depending on your point of view, that will either be super helpful or super annoying.
The announcement is an extension of Uber’s decision to open its application program interface (API) software to third-party developers. Since then, a variety of businesses have taken advantage, including Google Maps, Open Table, and Trip Advisor.
The partnership with Yext will allow national chains like Guitar World or footwear brands like Cole Haan to add a...
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