While the audience for live broadcast television programming has been steadily shrinking over the last few years, there was one bastion of strength that had consistently bucked this trend: the NFL. For the last 10 years, viewership of NFL games continued to grow and grow — until now. This season, the NFL is seeing double-digit drops in television viewership, according to research by CivicScience conducted on behalf of SportsBusiness Journal/Daily.
Sunday Night Football, the highest-rated show for primetime TV for the last five years, has seen a 10 percent drop in ratings so far. Thursday night games have seen a 15 percent decline in viewers, while the live audience for Monday Night Football is down a whopping 19 percent.
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